They Went from Unfocused to Sought After.
Six Nines — AWS Premier Consulting Partner — 14 people
Ten years of experience. Deep technical expertise. A Premier partnership in the AWS Partner Network.
On paper, Six Nines had everything they needed to win.
But when potential clients — and the AWS field team — tried to understand what made Six Nines different from the dozens of other cloud consulting firms competing for the same business, the answer wasn't landing the way it should.
The expertise was real. The differentiation was real. The confidence to communicate it clearly wasn't there yet.
That's not a capability problem. That's distortion.
What was actually happening.
Six Nines had a complex set of offerings and practice areas that were genuinely valuable — but hadn't been distilled into messaging that was clear, consistent, and compelling to every audience they needed to reach.
Without that clarity, even the AWS field team couldn't confidently position them to the clients who needed them most.
The result was a highly skilled organization that wasn't being sought out the way it deserved to be.
What happened in the room.
One day. One leadership team. One honest process of uncovering what truly set Six Nines apart and who needed to hear it most.
They crafted a value proposition the whole leadership team had confidence in. Identified the most important messages for each target audience. Aligned around the AWS leadership principles. Built shared guidelines for marketing and sales that gave everyone the same language and the same confidence.
By the end of the day they didn't just have clarity. They had conviction. And the AWS field team finally had what they needed to bring Six Nines into the right conversations.
The result.
On track for 278% growth in a few months.
Decisions that used to take days started taking minutes.
"We are a highly skilled organization with ten plus years of experience. Vision Platform allowed us to develop a high level of confidence in communicating who we are and how to make decisions about accelerating our growth. The AWS field then had a high level of confidence in how to engage us. We went from being unfocused in our messaging to sought after." — Jim Burnhan, Director of Business Development, Six Nines
From unfocused to sought after.
Not because anything about the company changed. Because the distortion finally lifted and what was already true became impossible to miss.
The transformation happened during. Not after.
Business therapy without anyone having to admit they need it.
